I’m happy to do Zoom workshops with genre fiction writing groups, as my schedule allows. Below are six workshops I deliver regularly. Each of these “Romance Your Brand” sessions are roughly two hours. They can be expanded, or combined in some variations for longer sessions.

And if you have a writing group that has read my books, and would like to do a Zoom Q&A, that’s easily arranged as well. 

1. Understanding the digital marketplace and choosing publishing paths

Self-publishing vs traditional publishing—which projects should you shop to agents, and which should you publish yourself to maximize return on investment and protect your intellectual properties?

When talking about self-publishing, what are the various paths: wide distribution, libraries, ebook, paperback, retailer relationships, Kindle Unlimited and Amazon exclusivity. There are a myriad of options, and they all make sense in different circumstances. In this workshop, we’ll talk about goals and business plans that make sense for your specific book projects.

2. Writing a genre fiction series: turning a writing dream into a writing career

Start planning your next series to build on your brand and take you to the next level. We’ll cover:

How to craft the next first-in-series evergreen book that will sell for years and lay the foundation for 5+ books to follow.

How (and when) to spin off and take your readers with you.

How to weather the ups and downs of the market when you feel like the tortoise surrounded by hare.

3. Marketing (a Year without writing much)

Every writing career will have ups and downs, and there will be stretches of time without new releases. In this workshop, we will discuss:

Marketing beyond ads.

How to plan ahead for a known break in the release schedule.

How to recover from an unexpected bump off course, and get back into reader visibility without writing new words.

What a year-long plan could look like for you and your backlist.

 4. Six Month Marketing Plan That Moves the Needle

It takes time and commitment to a plan to effect significant change in your business. In this workshop, we’ll go over:

How to analyze marketing and release options to focus on revenue-generating activities;

How to plan ahead for a known break in the release schedule;

Sequencing marketing choices to optimize reader retention and read through; and

Re-organizing your backlist so you have at least one marketing event, six months in a row 

5. What comes next: planning a better frontlist

You have a plan for a new series. You understand your backlist better, and have a plan to manage that in an on-going way.

In this add-on block, we’ll focus on the future after you set an immediate marketing plan. The five-year plan focused on what you want to have written down the road…and what course-corrections need to happen now to get on the right path.

5. Romance Your Goals

Mission statements, five-year-plans, progressive career development...there's a lot to be overwhelmed by when taking your author business to the next level, but it doesn't need to be that complicated. Thirteen-time USA Today bestselling author Zoe York will guide you through looking at what you have already written, and what you want to have written down the road, to figure out the books that will connect those two catalogues and achieve your true writing goals. Romance writing goals we can get excited about, that's the first step!